Keep the capability inside your team
The goal is not that the team understands, but that the team can do it.
Overview
Training and coaching suit companies building their own media buying team, or lifting the capability of an existing one.
Topics include fundamentals, account structure, campaign building, data analysis and hands-on practice. During the coaching phase we follow the team through their real campaigns, reading data and adjusting together until they find their own rhythm.
Common challenges
No idea where to start
Without a structured path, a new team gets lost in details.
Learning that does not transfer
The course ends, but judgement in real campaigns is still missing.
Nobody to review with
Without an experienced eye on the data, judgement builds slowly.
What is included
Fundamentals
Core concepts and how the platform works.
Account structure
How accounts, ad sets and ads fit together.
Campaign building
Building a complete campaign from scratch.
Data analysis
What the key metrics mean and how to read them.
Hands-on practice
Exercises based on real business scenarios.
Team coaching
Regular follow-up on the team’s real campaigns.
Why it works
Designed around your team
A beginner team and an experienced team need different emphases.
Built for execution
Every part maps to something the team will actually do.
Coaching until it sticks
The end of the course is not the end of the service.
Who it is for
- Companies building an in-house team
- Teams with people but no systematic method
- Companies aligning how the team works
How we work
- Step 01
Assess the team
Current capability and goals.
- Step 02
Design the content
Topics and pace based on the team.
- Step 03
Practice
Exercises and Q&A on real cases.
- Step 04
Coach and review
Follow real campaigns and review together.
Let’s make your next step clearer.
Tell us where your business is today.